Tribes in the Mail
7 Oct
I pre-order Tribes by Seth Godin. I’ve read enough from Godin to know that I his books are gold, and a pre-order is not a risk in anyway. I got a pre-release copy yesterday, and I’m also going to get the copy that I actually ordered towards the end of October. I wonder who I shall give the second one too?
Let me give you some Required Godin Reading
And hey, here’s a great video from the TED Talks
and here’s one from Google about All Marketers Are Liars
All Marketers are Liars – Review
17 Apr
Seth Godin is a marketing genius. This book is a reminder that Marketing is story telling, and the stories we tell need to be true and authentic. We can’t tell other people’s stories and if our stories are false we will be found out.
As a church leader, it is imperative that the we tell first off, the Greatest Story, the Gospel. And it’s not enough to just tell it, we need to live it out. And then the stories that we tell about transformed lives are our most important assest for spreading the gospel.
There were quite a few quotes that I wrote down in my moleskine that I thought were particularly powerful, and reminded me about everything that is wrong with the health and wealth and prosperity gospels.
I think even though church leaders are not by definition and title, marketers this is still a valuable book and a great reminder that we need to be authentic in our message. Thank you mister Godin.
Reaching Teens – Marketing Article
6 DecCame across this interesting article from ypulse. The article is written from a marketing perspective but some of the points can be applied to youth ministry as well. Particularly, the message needs to be simple. The other ida that made me think was make the item customizable. How do we do this with youth ministry? How can we equip students to make youth ministry their own? food for thought.





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