Tag Archives: marketing

Good point Tony

17 Nov

Every pastor needs to read this article from Tony Morgan.

Hmmm . . . is there truth here?

9 Nov

What if starbucks Marketed like the church?

Tribes in the Mail

7 Oct

 

Tribes by Seth Godin

Tribes by Seth Godin

I pre-order Tribes by Seth Godin.  I’ve read enough from Godin to know that I his books are gold, and a pre-order is not a risk in anyway.  I got a pre-release copy yesterday, and I’m also going to get the copy that I actually ordered towards the end of October.  I wonder who I shall give the second one too?

Let me give you some Required Godin Reading

Purple Cow

Free Prize Inside

All Marketers Are Liars

The Dip

Meatball Sundae

And hey, here’s a great video from the TED Talks

and here’s one from Google about All Marketers Are Liars

Realationships are Key

23 Apr

Great post from Church Communications Pro.  Read it.

Realationships are the key – because they tell the story.  People can ignore all kinds of things, with on-demand entertainment, web browsing by RSS, keeping your recycling bin right by your mail box.  People ignore advertising.  It Doesn’t work.

People cannot ignore relationships, and they cannot ignore their friends stories.  Our churches cannot grow with out authentic stories.  Our churches cannot grow by just sending out mail, or email and hoping people will respond.  But if we can create an avenue for people to tell authentic stories then we have a chance.  Just a thought.

All Marketers are Liars – Review

17 Apr

Seth Godin is a marketing genius.  This book is a reminder that Marketing is story telling, and the stories we tell need to be true and authentic.  We can’t tell other people’s stories and if our stories are false we will be found out.

As a church leader, it is imperative that the we tell first off, the Greatest Story, the Gospel.  And it’s not enough to just tell it, we need to live it out.  And then the stories that we tell about transformed lives are our most important assest for spreading the gospel.

There were quite a few quotes that I wrote down in my moleskine that I thought were particularly powerful, and reminded me about everything that is wrong with the health and wealth and prosperity gospels.

I think even though church leaders are not by definition and title, marketers this is still a valuable book and a great reminder that we need to be authentic in our message.  Thank you mister Godin.

Reaching Teens – Marketing Article

6 Dec

Came across this interesting article from ypulse.  The article is written from a marketing perspective but some of the points can be applied to youth ministry as well.  Particularly, the message needs to be simple.  The other ida that made me think was make the item customizable.  How do we do this with youth ministry?  How can we equip students to make youth ministry their own?  food for thought.

Follow

Get every new post delivered to your Inbox.

Join 379 other followers