read the article here.
10. There weren’t as many Osmonds as I thought.
9. I got tired of corkscrew landings under sniper fire.
8. As a lifelong hunter, I didn’t want to miss the start of the varmint season.
7. There wasn’t room for two Christian leaders.
6. I was upset that no one had bothered to search my passport files.
5. I needed an excuse to get fat, grow a beard and win the Nobel prize.
4. I took a bad fall at a campaign rally and broke my hair.
3. I wanted to finally take off that dark suit and tie, and kick back in a light-colored suit and tie.
2. Once my wife Ann realized I couldn’t win, my fundraising dried up.
1. There was a miscalculation in our theory: “As Utah goes, so goes the nation.”
Seth Godin is a marketing genius. This book is a reminder that Marketing is story telling, and the stories we tell need to be true and authentic. We can’t tell other people’s stories and if our stories are false we will be found out.
As a church leader, it is imperative that the we tell first off, the Greatest Story, the Gospel. And it’s not enough to just tell it, we need to live it out. And then the stories that we tell about transformed lives are our most important assest for spreading the gospel.
There were quite a few quotes that I wrote down in my moleskine that I thought were particularly powerful, and reminded me about everything that is wrong with the health and wealth and prosperity gospels.
I think even though church leaders are not by definition and title, marketers this is still a valuable book and a great reminder that we need to be authentic in our message. Thank you mister Godin.