Word of Mouth Outreach

Found this great post from Church Marketing Sucks.

Some of the easy and sometimes free things I liked were:

  • Identify the Connectors (see Malcolm Gladwell’s Tipping Point) in your church and encourage them to do what is natural.
  • Encourage your church marketing evangelists to tell two friends about you, not just one.
  • Create experiences. Your services should be experiential.
  • Make it easy for people to easily spread the word about you (Create a button for their blog or web site, a card or CD they can pass along to a friend)

I thought this was a really great post.  Marcus Neto is the original author.

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