Interesting Post from Ben Arment, I hope my headline didn’t come across the wrong way.
To be loved, you must be hated
Fast Company magazine has a great article this month about firms not being bold enough to be hated… so that they can be loved by others. The trouble with the Gap, for example, is that they’re clothes aren’t courageous enough to be hated… so they’re not loved by anyone. Same goes for dating headlines at Match.com. Seventy-five percent of participants use blah-blah headlines like “Hey…” and “Looking for Love” in fear of saying something stupid… but, in turn, stand out from nobody else. How do our churches stand out? Are we playing it safe to avoid being hated… but, as a result, appealing to no one?
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