I hate you/I Love You

Interesting Post from Ben Arment, I hope my headline didn’t come across the wrong way.

To be loved, you must be hated

By Ben Arment

Fast_coFast Company magazine has a great article this month about firms not being bold enough to be hated… so that they can be loved by others. The trouble with the Gap, for example, is that they’re clothes aren’t courageous enough to be hated… so they’re not loved by anyone. Same goes for dating headlines at Match.com. Seventy-five percent of participants use blah-blah headlines like “Hey…” and “Looking for Love” in fear of saying something stupid… but, in turn, stand out from nobody else. How do our churches stand out? Are we playing it safe to avoid being hated… but, as a result, appealing to no one?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s