Read this post at 37signals. About Alaska Airlines and their improved check-in flow. This process has the potential to save millions and millions of dollars for the airline and for SEA-TAC.
I flew down to California at the end of May and it was the first time that I had seen their new and improved check-in system. And I must say, it was awesome. It made the whole process easier and smoother.
Simplicity is the best solution. That’s why I love Apple products. Everything has always been so simple and easy to use right out of the box. It took longer to get the product to the market, but it’s a more reliable and fun to use product. Simplicity Rocks.
it’s probably a lot harder to figure out in your context what you need to simplify but in the long run it’s so much better.
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