Competition is Irrelevant

Read this Post from Signal Vs. Noise.  I’ve posted the entire article, because I couldn’t edit it down. Every word was great. Please read it:

People sometimes ask us how much we look at the competition. The answer: not much. We can’t control what they do. We can control what we do. So we focus on that.

Someone who responds to a constantly shifting landscape with a similar approach: Conan O’Brien. In “Building a Home in Late Night’s Shifting Sand,” he talks about why he doesn’t pay attention to the incessant chatter about time slots, competitors, etc.

“Maybe I’m a bumbling, Gomer Pyle fool who should be more concerned about this stuff, but I can’t control what’s going on around me,” Mr. O’Brien said. “And TV is changing so much, I don’t think anybody in television knows how it’s going to play out.

“A lot of that is up to me. If I do a good, funny, and fresh ‘Tonight Show’ every night at 11:35, it’s going to be successful, and it’s going to be irrelevant what everybody else is doing.”

That’s it. If you make something good and fresh, what everyone else is doing becomes unimportant.

The best part of this approach: It liberates you. You don’t have to obsess over others. You only worry about what you can control which helps keep you sane.

In the church world, as in TV, there are so many things that are changing and ideas that are emerging, that it is really hard to keep up.  Something that I have to remember over and over again, is that God called Creekside Church to be Creekside Church.  We are not called to be Saddleback, Mars Hill, Mars Hill, Mosaic, Lifechurch.tv.  We are not called to do what they do, we are called to do what God wants us to do.  We can learn from these brothers and sisters who are on mission with us, but we can never take our eyes of off what God has called us to do and be.

When we take our eyes off of what others are doing and focus on what God has called us to do, we do find freedom to pursue God.  Just because an idea worked for a church in New York, doesn’t mean we have to do that or try to replicate it in anyway.  What has God called us to do?  Do it.

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