Great post from Church Communications Pro. Read it.
Realationships are the key – because they tell the story. People can ignore all kinds of things, with on-demand entertainment, web browsing by RSS, keeping your recycling bin right by your mail box. People ignore advertising. It Doesn’t work.
People cannot ignore relationships, and they cannot ignore their friends stories. Our churches cannot grow with out authentic stories. Our churches cannot grow by just sending out mail, or email and hoping people will respond. But if we can create an avenue for people to tell authentic stories then we have a chance. Just a thought.