Reaching Teens – Marketing Article

Came across this interesting article from ypulse.  The article is written from a marketing perspective but some of the points can be applied to youth ministry as well.  Particularly, the message needs to be simple.  The other ida that made me think was make the item customizable.  How do we do this with youth ministry?  How can we equip students to make youth ministry their own?  food for thought.

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